Integrity first：Win the trust of customers with honesty, and challenge the future with vigorous enthusiasm and action.

Honesty：Honesty, actions, customer first as the concept, to create value for customers.

Social responsibility：Through the development of enterprises, we improve people's living standards and contribute to society.

KASHIMA SPIRIT：Respect the Kashima spirit of "steadfastness, hard work, and responsibility", integrity, win-win, innovative business philosophy, and excellent quality as the foundation of survival.